Apple Makes It as Easy as 1-2-3

As a general rule, I don’t like to “buy in” to television advertisements unless they can prove to be factual in some way or form, especially coming from a company like Apple who primarily runs their advertisement campaign to compete against the PC market. That being said, the video illustrated on customer service is painfully accurate as I can’t help but agree at how easy Apple has made the customer experience, after my recent visit at the Apple Store in the Menlo Park Mall in Edison, NJ. I went to the Apple Store with a simple question in mind: If I were to act as a typical business customer and show interest in purchasing a new computer from Apple, how hard would it be, and what would my experience be like?

November 25, 2009  Tags: , , , , , , , , , , , ,   Posted in: Apple, Apple, Business, Consumer  One Comment

Coffee, Doughnuts and…Apples?

I had the pleasure of being invited to what Apple calls a Business Networking meeting at the Apple Store in the Menlo Park Mall in Edison, NJ on Wednesday, October 28, 2009. The focus of the meeting was surrounding applications from the Apple App Store. I was informed that several applications, hand-picked from Apple Business staff, were going to be featured during the meeting in an effort to showcase what kinds of functionality can be achieved through the use of applications downloaded from the Apple App Store on either Apple iPod Touch or Apple iPhone devices. I accepted the invitation and rustled up my notebook, a pen, business cards, and my camera to bring with me to the event last Wednesday. You can see pictures I took from the event towards the end of this post.

November 8, 2009  Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,   Posted in: Apple, Apple, Apple, Business, Consumer, News, iPhone  One Comment


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